GMAT

The conclusion in this argument is that putting advertisements about the reduced price of some grocery items in the Daily

GMAT Essay Topic 422 - The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area. "Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store." Discuss how well reasoned . . . Etc.

Author: ANONYMOUS | Date: September 8, 2006 | Score:4.5 | => 5 or 6 Essays, Click Here <=

The conclusion in this argument is that putting advertisements about the reduced price of some grocery items in the Daily

The conclusion in this argument is that putting advertisements about the reduced price of some grocery items in the Daily Gazette will help you increase your sales. In support of this conclusion, the arguer provides the results of a survey last month. Moreover, the author asserts that most of the customers who had read the advertisement spent more money than usual. However, the evidence presented throughout this argument is unreliable and therefore does not lend strong support to the arguer’s claim.

In the first place, the arguer fails to establish a casual relationship between advertising the items and the increased sales of these items. It is entirely possible that the shoppers did need these items and bought them not because of their lower prices. For example, they would perhaps purchase the selected grocery items as well, although there was no any advertisement in the Daily Gazette. In addition, the arguer fails to provide enough evidence to show that the advertisements attracted much more customers. Maybe more than 90 percent of them come to shop not due to the advertisement.

In the second place, the procedure of the sampling is unclear, which undermines the representative of the survey. For instance, if most of the 200 shoppers bought the same goods, it would be difficult to evaluate the results. Consequently, without a definite process of the survey, the arguer cannot demonstrate that the customers bought these items because of the advertisement.

Last but not least, the assumption on which the author relies is never supported with adequate data or projection. The arguer assumes that most customers answered in the affirmative expended more money than usual, but he or she does not show other data such as the money which those who did not read the advertisement spent. It is possible that others consumed much more than people reading the advertisement.

As it stands, the argument is not will reasoned, and seriously misleading. To make it logically valid, the arguer should provide other useful data and a series of details in the process of the survey. What’s more, the author must show warranted evidence to make the readers convince that advertisement can attract more people to buy these bargains.




  • [Score & Analysis]


    Under the same topic

    The recommendations endorsed in the argument is that grocery stores in the Marston area can get benefits if they advertise Score: 3.5 May 18th, 2016 by findscore.com
    The recommendations endorsed in the argument is that grocery stores in the Marston area can get benefits if they advertise their sale items in the Daily Gazette. The reasons cited are based on the ...Read more
    In the promotional campaign, the author reaches the conclusion that advertising on the Gazette for the selected products of reduced Score: 5 September 24th, 2015 by findscore.com
    In the promotional campaign, the author reaches the conclusion that advertising on the Gazette for the selected products of reduced price will increase the sales of these products. He uses several...Read more
    Ananlysis of argument Score: 4.5 September 21st, 2015 by findscore.com
    The argument that advertising in a particular gazette will surely increase sales of products advertized cannot be true all the time. Since a particular grocery store had given advertisement of 30 i...Read more
    Daily Gazette Promotional Campaign Score: 5 July 15th, 2015 by findscore.com
    The argument that grocery stores should advertise discount prices of select grocery items in the Daily Gazette to boost their sales, can all too easily be dismissed as biased and weak, as the evide...Read more
    Daily Gazette Score: 5.5 March 15th, 2015 by findscore.com
    In this argument, the author of the promotional campaign recommends local grocery stores to buy advertising space in the Daily Gazette to increase the stores' revenue. To bolster this recommendatio...Read more
    The Daily Gazette campaign Score: 5 February 26th, 2015 by findscore.com
    The Daily Gazette tended to encourage the grocery store in Marston to purchase the advertisement. It claimed that the store would have the increase in sales by simply advertising the items which we...Read more

    Leave a Comment