GMAT Essay Topic 422 - The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area. "Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store." Discuss how well reasoned . . . Etc.
The conclusion in this argument is that putting advertisements about the reduced price of some grocery items in the Daily Gazette will help you increase your sales. In support of this conclusion, the arguer provides the results of a survey last month. Moreover, the author asserts that most of the...
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The recommendations endorsed in the argument is that grocery stores in the Marston area can get benefits if they advertise their sale items in the Daily Gazette. The reasons cited are based on the results of a study that indicate clerks who read the ads about sale items in the Gazette are more likely to go shopping. This argument involves the sort of gross oversimplification, so it is unconvincing.
First of all, the study analysis is not considerable since only the part of shoppers who bought the sale items advertised are investigated by the clerks. Actually there might be a big proportion of shoppers who did not read the ad, and the study did not survey these shoppers. The proportion of shoppers who spent more than $100 in the store could be higher in these who did not read the ad compared to those who read the ad. The study did not do the comparison between two different groups, so the results derived from the study are unpersuasive.
Second, only a store in downtown involved in the study may be unrepresentative to all grocery stores in the Marston area. Broadly speaking, people who live in suburb area have different economic characteristics as compared with those who live in downtown. Thus it is necessary for the author to cite more studies involving grocery stores located in different places and analyze these studies to get a thorough decision whether grocery stores can increase their sales if they do the ads in the Gazette.
As it stand, the argument is not well reasoned. The evidence in support of the conclusion does little to prove the conclusion since it does not address the assumptions I have already raised. The author must provide support for the assumptions that the study is persuasive not only in the store involved in the study representative of all grocery store in the area but also in the shoppers surveyed in the study more money spent compared to those who not red the ad.