GMAT Essay Topic 493 - The following appeared as part of an article on trends in television. "A recent study of viewers' attitudes toward prime-time television programs shows that many of the programs that were judged by their viewers to be of high quality appeared on (noncommercial) television networks, and that, on commercial television, the most popular shows are typically sponsored by the best -selling products. Thus, it follows that businesses who use commercial television to promote their products will achieve the greatest advertising success by sponsoring only highly -rated programs ? and, ideally, programs resembling the highly-rated noncommercial programs on public channels as much as possible." Discuss how well reasoned . . . Etc.
The above article ignored some important issues which must be addressed to substantiate the opinion. It did not provide enough
The above article ignored some important issues which must be addressed to substantiate the opinion. It did not provide enough support or proof of the main idea. First, it did not have enough evidence to advocate that the most popular shows made the products sell best. Second, it did not mention the relationship between noncommmercial television and advertisement.
It should not solely give us the above conclusion that a product will achieve the greatest advertising success by sponsoring only highly-rated programs. I can counter it by reversing the cause and the result: because the products are already best-selling, the company have enough money to make their advertisement in the prime-time television programs. Not because the products made their advertisement in high-rated program, they became best-selling ones. The article should give us more convincing cases to persuade us. For example, the product was advertised only in ordinary television program 2 years ago and it were unsalable at that time. After the company switched the advertisement to the prime-time program without any change on the product, the product gradually becaome the best-selling one.
The article did not give us any information about the relationship between noncommercial television and advertisement; furthermore, it did not even tell us if we can make advertisement on noncommercial programs. What is the effect? It did not have any example to support that we can make great advertising success by sponsoring noncommercial programs.
In summary, because the article omitted some important items, it is not persuasive and sound. If it had discussed the issues I just mentioned above rather than simply giving us the conclusion, it would have been more thorough and compelling.
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