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GMAT Essay Topic 464 - The following appeared in an Excelsior Company memorandum. "The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand." Discuss how well reasoned . . . Etc.

false reasonning line Score:5.5 May 21st, 2016 by
Merely based on the dubious assumption and the unfounded evidence,the arthor concludes that the best way to broaden the customer group for the Excelsior brand is to imitate what the leading coffee ... Read more
Introduction of Coffee Brand Score:5 August 13th, 2014 by
The memorandum states that the company plans to enter in coffee segment and as the coffee is an expensive food product and as there are many established brands in the market, the company should fol... Read more
ExcelsCoffee Score:5.5 July 7th, 2013 by
In order to gain customers in the best way, the author argues that Excelsior Company should adopt the strategy executed by the leading coffee company, Superior, when it introduced its newest brand ... Read more
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argument Score:4.5 August 13th, 2012 by
The conclusion endorsed in this argument is that the best way for the Excelsior brand to gain customers is to follow the superior coffee company's strategy when it introduced its new brand. Several... Read more
coffee: new sales strategy fo excelsier Score:5 November 3rd, 2011 by
The argument asserts that coffee is a costly commodity and there are many established brands already in the market. These are the problems that the Excelsior Company faces while planning to produce... Read more
Coffee marketing Score:5 September 13th, 2010 by
The argument states that in order for Excelsior Company to gain customers for its new coffee brand, it should emulate what Superior, a leading coffee company did when it introduce its new line of c... Read more
wanelord – Excelsior company Score:4 March 10th, 2010 by
The author concluded that in order for Excelsior Company successfully introduce its new coffee brand to the market, they should use their competitor's strategy what it introduced its own brand coff... Read more
464 Score:5 September 14th, 2009 by
The team at Excelsior Company have proposed to introduce its own brand of coffee in the market, and to increase the market share they plan to use the same policy as Superior, the current leading co... Read more
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Excelsior Company Score:5 June 28th, 2009 by
The memorandum claims that by doing certain marketing strategies, Excelsior, like Superior, will be able to capture some of the coffee market. However, the argument fails to provide convincing det... Read more
Should a shopping mall be build? Score:3 July 30th, 2008 by
The reasoning behind the author's speculation is that Elm City should not allow a shopping mall to construct there. To justify his claim, the author points out that a shopping mall in Oak City brou... Read more
Excelsior coffee brand Score:5.5 January 17th, 2008 by
The argument uses a business example, a leading coffee company introducing the newest brand, to draw a conclusion that the best way in introducing its own brand is to follow the lead. While there m... Read more
A perfect launch for Excelsior – some critical aspects Score:6 August 17th, 2007 by
The argument presented here is manifestation of the classic dilemma which is faced by every organization who is trying to launch a new product in a market where competition is already very stiff. T... Read more
The leading company Score:5 September 11th, 2006 by
This company memorandum recommends that Excelsior brand conduct a temporary sales promotion for its new brand of coffee that includes offering free samples, price reductions, and discount coupons. ... Read more
September 11, 2006