Essays by celiazhou

The Fans Model Impacts on the C2C business Model in China

July 18th, 2016

The introduction of this essay contains three parts: definition, operation and development of Fans Model and C2C. C2C e-commerce is a professional term, it means that consumers' behavior between individuals on the internet. The first character ”C” refers to the consumer, because the consumer is the English word Customer (Consumer), and the second character“2” is “to” actually, because they have same pronunciation, so the “C to C” is abbreviated as “C2C”. However, in recent years, there is a new type business model that named Fans Model. Fans Model means that someone who has a good appearance or unique talent attracts huge fans by publishing beautiful pictures and videoes on social media, and changes these fans into customers.

  • July 18, 2016