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Topic 549 - The following appeared as part of a business plan created by the general manager of the Multon Electronic Company. "In response to complaints from customers about the difficulty of installing and operating Multon's products, Multon Electronic Company tried an experiment. The Customer Service Department has long suspected that customers are not reading the instructions that are included with every new purchase, and so it insert ed a gift coupon at the end of every instruction manual. Because only 75 people returned the coupons in a three-month period last year, Multon Electronics has proved its point that customers are not reading the instructions. There is, therefore, only one sensible way to solve this problem: the Customer Service Department must provide every new customer with an instructional videotape." Discuss how well reasoned . . . Etc.




  • October 15, 2016