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Topic 548 - The following appeared in a memorandum from the marketing department to the general manager of the Swiftville Gazette. "Newspaper readership is on the rise once again, so the Swiftville Gazette can abandon its plans to replace the editor-in-chief and to launch a costly subscription drive. Newly released results of a national study show that the nation's top five daily newspapers are enjoying increased circulation for the first time in years. Therefore, the Gazette can expect to become a profitable enterprise for the first time since the editor-in-chief was hired. Moreover, since people are once again interested in the news, we can streamline our operations by dropping some of our ?extras,' such as the gardening column, the real estate section, and the local sports news." Discuss how well reasoned . . . Etc.

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