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Topic 546 - The following appeared in a memorandum from the development director of the Largo Piano Company. "The Largo Piano Company has long been known for producing carefully handcrafted, expensive pianos used by leading concert pianists. During the past few years, however, our revenues have declined, whereas those of the Allegro Musical Instrument Company increased after Allegro introduced a line of inexpensive digital pianos. In order to increase Largo's sales and in fact outsell Allegro, we should introduce a line of digital pianos in a variety of price ranges. Our digital pianos would be likely to find instant acceptance with customers since they would be associated with the prestigious Largo name." Discuss how well reasoned . . . Etc.

  • October 15, 2016