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Topic 460 - The following appeared as part of a business plan recommended by the new manager of a musical rock group called Zapped. "To succeed financially, Zapped needs greater name recognition. It should therefore diversify its commercial enterprises. The rock group Zonked plays the same type of music that Zapped plays, but it is much better known than Zapped because in addition to its concert tours and four albums, Zonked has a series of posters, a line of clothing and accessories, and a contract with a major advertising agency to endorse a number of different products." Discuss how well reasoned . . . Etc.

October 15, 2016