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Topic 434 - The following appeared in a memo from the customer service division to the manager of Mammon Savings and Loan. "We believe that improved customer service is the best way for us to differentiate ourselves from competitors and attract new customers. We can offer our customers better service by reducing waiting time in teller lines from an average of six minutes to an average of three. By opening for business at 8:30 instead of 9:00, and by remaining open for an additional hour beyond our current closing time, we will be better able to accommodate the busy schedules of our customers. These changes will enhance our bank's image as the most customer-friendly bank in town and give us the edge over our competition." Discuss how well reasoned . . . Etc.

October 15, 2016