GMAT Essay Topic 531 - The following appeared in a memorandum from the president of Aurora, a company that sells organic milk (milk produced without the use of chemical additives). "Sales of organic food products in this country have tripled over the past five years. If Aurora is to profit from this continuing trend, we must diversify and start selling products such as organic orange juice and organic eggs in addition to our regular product line. With the recent increase of articles in health magazines questioning the safety of milk and other food products, customers are even more likely to buy our line of organic products. And to help ensure our successful expansion, we should hire the founder of a chain of health-food stores to serve as our vice-president of marketing." Discuss how well reasoned . . . Etc.
Organic food products
I whole heartedly agree with the publication of this memorandum. The driving force behind the food products is indeed the purity. And once the company sets up a trademark in this than everything of that brand sells. And if a brand is dominant in the market than the risk involved in launching other products of the same company is very less and such a decision will for sure ameilorate the financial status and the new product will be absorbed quickly.
In line to this Aurora’s organic milk is no exception. With the statistics from the previous years it is very clear that the need for its milk will only go up. In addition to this it will help the company to set up its reputation .Hence it would be perfect time for the company to come up with its new organic stuff . These eatables will indeed penetrate in the market with a huge force as the demand for clean and hygenic products is increasing.
A best example of this is TATA brand. It sells all successfully whether it is tea or salt and there are now people who are inherent to this brand. It is famous for its purity and price rates in the market. At this point if they come up with TATA biscuits then it will indeed rise in the market.
The decison to hire the founder of a chain of health-food stores as the vice president will further improve the situation for the company. A person with such a background will have tremendous experience in selling food products and can take the company to heights. He can come up with innovative thoughts any time and can increase the productivity. This can be done by opening more outlets across the cities to facilitate easy consumption of products or probably lowering the prices intiallly and to run the show once the common public is tuned to its chain of products.
I have a strong opinion in the favor of the argument and think that this is the critical point for the company from where it can grow or fall. The idea behind more of its product will indeed take the company to the tip of the iceberg from where the control over the market will be easy and also dominant. The more quicker this great idea comes into the market the better it will be for the company to shine.
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