GMAT Essay Topic 508 - The following appeared as part of an article in a trade magazine for breweries. "Magic Hat Brewery recently released the results of a survey of visitors to its tasting room last year. Magic Hat reports that the majority of visitors asked to taste its low-calorie beers. To boost sales, other small breweries should brew low-calorie beers as well." Discuss how well reasoned . . . Etc.
In this argument, the arguer claims that the other small breweries should brew the same low-calorie beers as Magic Hat
In this argument, the arguer claims that the other small breweries should brew the same low-calorie beers as Magic Hat Brewery. To substantiate the conclusion, the arguer provides a series of results of a survey of visitors who tasting the kind of beer. However, the evidence presented throughout this argument is insufficient and therefore does not lead support to the arguer’s conclusion.
In the first place, the visitors are the only sample in this survey. Although they are very important customers, these visitors cannot represent others such as natives, who are important ones as well. Perhaps most people, other than visitors, prefer high-calorie beers. Consequently, I believe that the limited sample lacks credibility and hence does not lead strong support to the argument.
In the second place, the arguer fails to provide any information concerning the procedure of the survey. For instance, they picked up a lot of fat people to taste the beers. Most of them, of course, were fond of low-calorie beer rather than high-calories ones. In fact, different procedures may lead to different results, so the arguer should give more information about the process of the survey.
Last but not least, choosing low-calorie beers does not mean buying them. The goal of the survey is to boost dales. Despite the fact that the majority of visitors asked to taste the low-calorie beers, it still does not convince us that this kind of beer will be popular, for the simple reason that those who chose to taste the beers may not buy them when shopping.
In conclusion, the arguer fails to demonstrate that the results of the survey are reasonable and representative. To solidify the argument, the arguer should present more concrete information about the whole procedure and many other relevant samples of the survey. In addition, the author would have to provide evidence that those who prefer low-calorie beers will also buy them in their ordinary lives.