GMAT Essay Topic 460 - The following appeared as part of a business plan recommended by the new manager of a musical rock group called Zapped. "To succeed financially, Zapped needs greater name recognition. It should therefore diversify its commercial enterprises. The rock group Zonked plays the same type of music that Zapped plays, but it is much better known than Zapped because in addition to its concert tours and four albums, Zonked has a series of posters, a line of clothing and accessories, and a contract with a major advertising agency to endorse a number of different products." Discuss how well reasoned . . . Etc.

Author: adcro088 | Date: January 17, 2016 | Score:3.5 | => 5 or 6 Essays, Click Here <=


The argument that to succeed financially, Zapped needs greater name recognition, is not entirely logically convincing, since it ignores certain crucial assumptions.

First, the argument assumes that Zonked is much better known than Zapped because Zonked have additional commercial products, however it might be for other causes. For instance Zonked could be an older band with a richer discography trajectory than Zapped that means that the possibility that the people known Zonked is higher. Another reason might be the scopes that manage each band, Zapped could have a local knowing while Zonked has recognition in many countries around the world, giving as a result a bigger number of Zonked fans and consequently a bigger knowing.

Second the argument never addresses, if the Zapped albums are as successful as Zonked albums. It might be that any song from Zapped’s albums has reached the top lists and the Zonked albums could have reached the top in many times giving as a result a great number of Zonked concerts and articles purchased. Or maybe some Zonked song has been used for a popular TV show or movie producing as a collateral effect that Zonked attract new fans.

Finally the argument omits if the current Zapped commercial products have a good marketing, it might the albums and the concerts have a low sell’s levels and that is the real reason because Zapped has not reached a successful financial. Produce additional commercial products rather than improve the financial situation could be a bad investment and generate a deficit for Zapped.

Thus, the evidence presented does little to prove the conclusion and consequently the argument is not entirely cogent.

Ultimately the argument might have been strengthened by providing some information related to the trajectory of each band like international recognition, the number of fans, the popularity, song that reach the top lists and information related with marketing like sell’s levels of merchandising or the price to produce the additional products and the profits expected by them.

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