No title

GMAT Essay Topic 422 - The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area. "Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store." Discuss how well reasoned . . . Etc.

Author: ANONYMOUS | Date: September 8, 2006 | Score:4 | => 5 or 6 Essays, Click Here <=

No title

The above speaker recommends that grocery stores advertise their price-reduced items on the Daily Gazette. The reason cited is that according to a study, at a downtown store two-third of 200 shoppers who purchased the price-chopped items advertised on the Daily Gazette, said that they had read the ad before going shopping. However as for me, the argument is not convincing because it is oversimplified and suffers several critical flaws.

To begin with, the argument involves a problematic assumption that those people who said that they had read the ads before shopping purchased the low priced items under the influence of the ads. Maybe those people are living in the neighbourhood of the store and are the regular costumers there. If so, it is probable that they purchased the items because of their low prices not because of the ads; even if the store had not advertised on the daily newspaper, they would still have come and purchased the low-priced items. Because some causal explanations like this one is not considered and ruled out, the argument is not strong.

Second, the 200 shoppers asked by the clerks also need further questioning to say whether they can represent the overall customers in the store. We need to ask what a percentage of the total shoppers in the store is the investigated customers and how they are selected. Probably, the 200 people are just a very small portion of the total number of shoppers in the store, say 1% percent; if so, they cannot represent the overall shopping orientation of the customers. Further, how they are chosen is also very important for measuring the influent of ads on the costumers. For example, if they are selected intentionally from the people who are prone to the influence of ads, their opinion is not representative.

In the final analysis, the argument is questionable in that it involves a fallacious assumption and the statistics cited is not representative if no further evidence is given. Therefore I am not convinced by it, unless it provides strong support for its assumption and gives more information about the study.

Under the same topic

No title Score: 3.5 May 18th, 2016 by
The recommendations endorsed in the argument is that grocery stores in the Marston area can get benefits if they advertise their sale items in the Daily Gazette. The reasons cited are based on the ...Read more
No title Score: 4.5 September 24th, 2015 by
In the promotional campaign, the author reaches the conclusion that advertising on the Gazette for the selected products of reduced price will increase the sales of these products. He uses several...Read more
Ananlysis of argument Score: 3 September 21st, 2015 by
The argument that advertising in a particular gazette will surely increase sales of products advertized cannot be true all the time. Since a particular grocery store had given advertisement of 30 i...Read more
Daily Gazette Promotional Campaign Score: 5 July 15th, 2015 by
The argument that grocery stores should advertise discount prices of select grocery items in the Daily Gazette to boost their sales, can all too easily be dismissed as biased and weak, as the evide...Read more
Daily Gazette Score: 5 March 15th, 2015 by
In this argument, the author of the promotional campaign recommends local grocery stores to buy advertising space in the Daily Gazette to increase the stores' revenue. To bolster this recommendatio...Read more
The Daily Gazette campaign Score: 4 February 26th, 2015 by
The Daily Gazette tended to encourage the grocery store in Marston to purchase the advertisement. It claimed that the store would have the increase in sales by simply advertising the items which we...Read more