Renaming Universities

GMAT Essay Topic 501 - The following appeared in a proposal from the development office at Platonic University. "Because Platonic University has had difficulty in meeting its expenses over the past three years, we need to find new ways to increase revenues. We should consider following the example of Greene University, which recently renamed itself after a donor who gave it $100 million. If Platonic University were to advertise to its alumni and other wealthy people that it will rename either individual buildings or the entire university itself after the donors who give the most money, the amount of donations would undoubtedly increase." Discuss how well reasoned . . . Etc.

Author: history | Date: July 16, 2009 | Score:3.5 | => 5 or 6 Essays, Click Here <=

Renaming Universities

The proposal has suggested renaming method for increasing the revenue of the University. Renaming the building or the University will definitely bring money but will loosing a part its history. The proposal also contains one example of Greene University. The proposal seems to be enticing but has some flaws.

Firstly, the proposal has not mentioned anything about the expenses. The details of expenses would have given an insight of the university’s expenditure. The proposal should have categorize the expenses into essential and non essential and would have given methods to decrease non essential expenses.

Secondly, nothing has been mentioned about the Greene University except the renaming of it. The proposal should have compared the history of Greene University with that of Platonic University. Changing the name of Greene University would have been easy if their is not much history associated with it. The proposal has also not mentioned the reason of Greene University renaming itself. The reason of Greene University renaming itself could have been different from that of Platonic University.

Al last, the proposal has correlated the amount of money generated with the advertisement of renaming the building to its alumni and wealthy people. The proposal has not given any account how Greene University has appealed to its alumni and other wealthy people. The success case of Greene University has been mentioned but the method of advertisement of Greene University has not been mentioned.

In conclusion, the proposal would have been more convincing had it mentioned the details of the expenses, the reason of Greene University renaming itself and the method adopted by Greene University to appeal to its alumni and the other wealthy people.

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