Hippocrene Plumbing Supply

GMAT Essay Topic 502 - The following appeared as part of an article in the business section of a local newspaper. "Hippocrene Plumbing Supply recently opened a wholesale outlet in the location once occupied by the Cumquat Caf?. Hippocrene has apparently been quite successful there because it is planning to open a large outlet in a nearby city. But the Cumquat Caf?, one year after moving to its new location, has seen its volume of business drop somewhat from the previous year's. Clearly, the former site is a better business location, and the Cumquat Caf? has made a mistake in moving to its new address." Discuss how well reasoned . . . Etc.

Author: sy | Date: November 18, 2017 | Score:4.5 | => 5 or 6 Essays, Click Here <=

Hippocrene Plumbing Supply

In the local newspaper, an article concludes Hippocrene Plumbing Supply is running a successful path and Cumquat café is running a contrary path. The articles reasoning is based on the facts that Hippocrene Plumbing Supply is opening a new store in a different location and Cumquat Café is dropping its sales volume. Though article’s claim has some merits, the author provides poorly reasoned argument, based on several questionable assumptions, and we cannot accept his argument as valid.

Firstly, the article predicate that Hippocrene Plumbing Supply is successful based solely on opening of its new store. However, success is not the number of the stores that the franchise opens, but mainly its sales or how well it is contributing to the society. It is true that opening a new store requires affluent money, but even though you are not successful and short on money there are variety of options to fund your company. Therefore, readily assuming that opening a new store is some sign of success is disregarding many factors, making this article unconvincing. This article would much improve if it shows data of sales or profits, or some questioners from customers.

Secondly, the article concludes that Cumquat Café is failing just because it is losing the sales volume. This reasoning is somewhat understandable, but the article is utterly incognizant of the fact that sales are not everything that matters. Even though your amount of sales decreases sharply, you can still be profitable if you cut the costs or earn more marginal profit. Hence, assuming that Cumquat café is failing based on the amount of its sales is ill-reasoned, and it is preferable to present more data relating to Cumquat café if the article want to make his statement uncompelling.

Finally, this article is oblivious of denoting these two stores details. If we want to compare two companies we must be informed of what kind of stores they are, what type of customers they target, or how they manage to produce profits. Without these factors we have no way to make valid comparison, and therefore implausible. I believe it is crucial that this article presents more details regarding these two stores if the article want to make its case.

In summary, the author’s illogical argument is based on unsupported premises and unsubstantiated assumptions that render his conclusion invalid. If the author wants to improve this article, he must reconstruct the structure, fix the flaws in his logic, clearly explicate his assumptions, and provide evidentiary support. Without these the article is illogical and thus unconvincing.

Under the same topic

No title Score: 4 December 3rd, 2014 by
The author of the artıcle claims that movinf to different place was a wrong choice for the Cumquat Caf? because theie sales were dropped after one year. However, some suppositions to come up with ...Read more
Dfdsfgfgdsgsdgs Score: 4.5 October 27th, 2014 by
The argument claims that Cumquat Café has made a mistake moving from the particular site since now the company is experiencing significant drop in sales. The argument is also supported by the fact...Read more
New location Score: 5 August 20th, 2014 by
The argument claims that Hippocrene Plumbing Supply opened a new outlet in the location once occupied by the Cumquat Cafe. As the former has been successful in the location whereas the latter suffe...Read more
Plumbing Store And Coffee Shop Score: 4.5 March 28th, 2012 by
At first glance, the author�™s argument appears to be somewhat convincing, but further reflection reveals that it is based some dubious assumptions and false analogy. In this article, the a...Read more
No title Score: 4.5 March 16th, 2010 by
The author asserts that the owners of the Cumquat Cafe have made a good decision in moving to the new location. To support this assertion the author reasons that the Cafe will soon celebrate its se...Read more
No title Score: 4 March 2nd, 2010 by
The article states that the Cumquat Café made a mistake moving from the former location because Hippocrene Plumbing Supply outlet seems to make success in the same place. The author fails to valid...Read more