GMAT Essay Topic 520 - The following appeared in a memorandum from the business office of the Lovin' Cupful, a national restaurant chain. "The Lovin' Cupful franchises in our northeast region have begun serving customers AlmosT, a brand new powdered instant tea, in place of brewed tea. Waiters report that only about 2 percent of the customers have complained, and that customers who want refills typically ask for ?more tea.' It appears, then, that 98 percent of the customers are perfectly happy with the switch, or else they cannot tell powdered instant from brewed tea. Therefore, in order to take advantage of the lower price per pound of AlmosT, all of our restaurants should begin substituting it for brewed tea." Discuss how well reasoned . . . Etc.
Author: wtt | Date: January 10, 2017 | Score:5
In the given argument, the author concludes that corporations should consider the city of Helios when seeking new business opportunities or new location. To bolster this conclusion, the author points out that Helios is the industrial center which provided more manufacturing jobs and that Helios’s...
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The argument recommends Lovin' Cupful chain of restaurants to replace brewed tea with powdered instant. To support this ,argument cites that only 2% of customers complained about it and rest all are happy with the change. This argument is not logically convincing for two reasons.
First, the argument readily assumes that since only 2% of customers complained, rest 98% are happy with the change. By doing so argument has failed to consider the fact that customers who dint complain might not be happy with the change instead of complaining they might be thinking to change the restaurant itself. In this case the restaurant will lose its loyal customers and face huge loss in revenues.Argument also assumes that since 98% people dint complain they are unable to make out the change in tea, if that is the case, when customers see others complaining they might come to know about the change they might start complaining too.
Even if we agree that customers in northeast region are happy with the replacement of brewed tea with powdered instant, one cannot guarantee that same would be the case in other regions as well. For instance, people of northeast region w drink tea to keep themselves warm and do not pay much attention to taste of the tea, whereas same is not the case with other regions where people like to drink tea for its taste.
In conclusion, the recommendation to replace brewed tea with instant brewed in all restaurants of Lovin' Cupful is not completely convincing. The argument could have been strengthened if it had mentioned whether 98% people who dint complain actually liked the tea or not and by considering whether people in other regions will accept the change in a positive way.