GMAT Essay Topic 529 - The following appeared as part of the business plan of the Capital Idea investment firm. "Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o'-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return." Discuss how well reasoned . . . Etc.

Author: JChou | Date: November 8, 2016 | Score:5

The business plan of Capital Idea Investment states that the firm should invest in three new businesses, Roxy Playhouse, Slice-O-Pizza and Divot Golf Club in the Irongate district due based on the fact that f three similar businesses were successful in the neighboring Park Hill District over the ...

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