GRE Essay Topic 928 - The following appeared in a memo from the owner of Green Thumb Gardening Center, a small business serving a suburban town. "There is evidence that consumers are becoming more and more interested in growing their own vegetables. A national survey conducted last month indicated that many consumers were dissatisfied with the quality of fresh vegetables available in supermarkets. And locally, the gardening magazine GreatGardens has sold out at the Village News stand three months in a row. Thus, we at Green Thumb Gardening Center can increase our profits by greatly expanding the variety of vegetable seeds we stock for gardeners this coming spring. " Discuss how well reasoned you find this argument.
In the memo, the author seems to commit some critical errors in arguing that Green Thumb Gardening Center can increase its profits by expanding the variety of vegetable seeds it stocks for gardeners.First, the author fails to consider the relationship between the gardening magazine and increa...
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The central argument of the memo is that Green thumb Gardening should import more variety of seeds to increase their profit because nowadays individuals have more and more interest in growing their own vegetables. Nonetheless, this memo is not convincing. In order to better evaluate this memo, we have to take a look at the following aspects.
First, the memo points out that according to the national survey, lots of customers are not satisfied with the vegetables provided by supermarket. By indicating the outcome of the survey, the author seems to assume that customers will plant their own vegetables if the vegetables offered by supermarkets are not pleased them. However, the assumption is not well reasoned. We all know that planting our own vegetables are not that easy. Because first of all, we have to own our own field to plant it; as far as I know, people living in big city such as New York don't have one. Second, they have to spend plenty of time on growing it. Therefore the consumers might just turn to organic farm to by the vegetables they desire instead of growing their own.
Second, a survey conducted in national does not necessary represent the place Green Thumb Gardening located. It is possible that all the survey are conducted in the big city which, as far as I know, are commonly happened; while the Green Thumb Gardening are not in these cities and the resident in the city it located are quit satisfied with the vegetables from the supermarket.
Third, the author of the memo mentions that the gardening magazine are sold out three month in a row; put another way, he try to imply the sales volume is significant. Nevertheless, the real number might not be that huge. It is probable that the stand only replenish ten magazines once; in this case , there might not be so many people growing vegetables.Even if there are many individuals buying the magazines, they might use it for different purpose such as planting followers.
Finally, we learn from the memo that Green Thumb Gardening Center can increase their profit by expanding the variety of the vegetables seeds. However, this is not persuasive. Increasing the number of types of vegetable seeds does not absolutely raises the profit. Consumers might purchase the same type of vegetable seed with a huge amount. As a result, if the center only increase the types of seeds instead of the amount of seeds, it might not meet the customers' need.