GRE Essay Topic 907 - The following appeared in a memorandum from the general manager of KNOW radio station. "Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format. Consider, for example, the number of older people in our listening area has increased dramatically, while the total number of our listeners has recently declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful, and a survey taken just before the recent election shows that local citizens are interested in becoming better informed about politics. " Discuss how well reasoned you find this argument.
Changes in format of radio station
An idea is suggested for a radio channel KNOW,to change its fomrat from rock and roll music to continous news.It is assumed that it will attract more listeners.
Although news and political updates are important for majority of population,Entertainment is very high in demand among all group ages.Considering stressful lifestyles of so many people out there,music makes it a relaxing and cheerful effect ,helping them to be optimistic and happy.
Assuming that most of the listeners on radio are elderly,is not quite right.Many people while driving ,working out and different casual activities of the day tend to listen radio and they certainly enjoy music much more than listening to current affairs which may cause more stress to them.
Music sales in stores does not mean that people do not enjoy music.There are many sources of music besides stores e.g internet.Music industry is a big hit and its main source popularity has become internet.People do not need to go to stores anymore.
By changing the format of the radio to all news can lead to decline of many listeners in a long run.Because the phase of elections would last for a limited time.Therefore,its a good idea to keep news accompanied with some music to attract listeners of all types.
Media has always been a great source of recreation.Besides being much more than just entertainment,it should definately deliver political news,healthcare and education about various aspects of life-making it a strong productive media.
Radio is a wonderful medium like many nowadays and its effectiveness on our lives should not be undermined.Both music and news bring balance and calls individuals of all types and ages.
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