GENERAL Essay Topic 2022 - A lot of advertisements are designed to be attractive, even if they are exaggerated or attached false facts on them.
The marketing field is one of the most important aspects of business. As an MBA student I can assert that without marketing, all companies cannot sell even one product. People trend to buy those products with good-looking and some nice and specific words on them. It is reasonable that companies d...
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It is common phenomenon that advertisements are modified to be appealing to people by adding false facts in them. In my opinion, this situation is supposed to shut down by government carrying out corresponding law. There are two major disadvantages that can have bad effect on both the company and society.
By adding fake information into the advertisement, people who are attracted by the presentation will have a conclusion that this brand cannot be trusted. Company spend a lot of money on the decoration in stead of seeking better quality will decrease the competitive force of the product. Like most of the video games nowadays, gaming company usually will publish a short vedio before sale. Many gamers are excited about the several minutes video and get disappointed after playing their own. This strategy can cause plenty of potential buyers to re-value the game.
There is a psychological terminology called sheep effect which means people will follow others’ decision unconsciously. If one company make great profit by adding distort description on the product, rest of the company will try to produce the same advertisement as well. This abnormal tendency not only lead to difficulties that human have to buy a suitable product but also affect the world value of the teenagers. For instance, Chinese government has already forbidden some advertisements for delivering violence and distort content to young people involving many famous companies. As we can see from the previous example, this is not a small problem. Current administration has noticed the side effects and take actions to prevent this situation from getting worse. A large number of adverting corporation has been forced to adjust their interior in order to meet the requirements.
All in all, I think the way of mixing twisted information into the advertisement is unwise. We students should take a step to stop this bad advertisement.Read more